Feature Items - Editorial Expertise Leads To Consistent Branding Within Niche Communities

book2book

Friday 24th May

Editorial Expertise Leads To Consistent Branding Within Niche Communities

Posted at 11:20AM Friday 22 Feb 2013

Sara Domville, President at F+W Media, Inc., describes what her company does successfully as creating "niche communities for passionate enthusiasts." Their approach, she explains, is "all about communities and the consistent branding within the community. You won't see F+W everywhere." What's prominent and promoted instead of the name of the corporate umbrella is the name of the specific channel (e.g. Writer's Digest or Family Tree).

bookbusinessmag.com

Report Bad Link

Share |

Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more

More Feature Items

Six Book Publishing Lessons From Open Road Media's First Three Years
paidcontent.org

Always be marketing

5 Things Indie Authors Do Very Well
indiereader.com

The motivations of self-publishing authors are often more connected to completion and future discoverability than money

24 Classic Books' Original Titles
www.huffingtonpost.com

The Great Gatsby was originally supposed to be called... (wait for it)

Beware Of Book Blurbs
www.salon.com

The Washington Post did not review Martin Amis' latest novel favorably, but the book blurb suggests otherwise

Twitter Tool Lets Brands Sign Up Customers Inside A Tweet
gigaom.com

Twitter's latest ad product provides a call to action right inside a tweet

The Romantic Novelist Who Sparked A German Invasion
www.telegraph.co.uk

Britain has never been more popular with the Germans - thanks to 88-year-old author Rosamunde Pilcher

[More Feature Items]

Account Sign-In

Most Popular Stories