Readers Are Out There – But The Model For Getting Their Attention Is Broken

Saturday 25th May

Readers Are Out There – But The Model For Getting Their Attention Is Broken

Posted at 11:39AM Saturday 23 Feb 2013

E.L. James helped show that the big publishers' model for grabbing readers' attentions is broken. Recruiting famous authors, or those with an existing audience is one strategy - but that can't work for all types of books.

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