Feature Items - How Much Time And Effort Should Established Publishers Be Spending On Startups?

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Sunday 19th May

How Much Time And Effort Should Established Publishers Be Spending On Startups?

Posted at 8:29AM Friday 08 Mar 2013

If I were making policy for a publishing house, I would discourage spending any time with a social or subscription proposition that didn't clearly have a "niche" strategy. And I'd allow the investment of only the minimum of effort in a fledgling ebookstore. the odds of any new ebook retailer making much of a dent in the market are so long that conversations about it are most likely to just be a waste of time.

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