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Google keyword advertising is waste of money, says eBay report

Posted at 8:15PM Wednesday 13 Mar 2013

Study by auction website says billions spent by advertisers on keywords to maximise Google ranking has little effect on sales

Guardian




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More Book Trade News

Breakthrough Breast Cancer Launches New Reading Campaign With Penguin And WH Smith
www.breakthrough.org.uk

Penguin and WHS partner on charity summer reading campaign

Amazon: Victim Or Aggressor? Issue Will Frame Apple Ebook Trial
paidcontent.org

Recent court filings show that Amazon will play a large role in determining the outcome

Manila Less Than Thrilled At Dan Brown's Inferno
www.guardian.co.uk

City chairman lodges protest with author over his description of Philippines capital as 'the gates of hell' in latest novel

Chinua Achebe: Nigeria Holds Funeral For Author
www.bbc.co.uk

Thousands at author Achebe's funeral

Borders Gift Card Holders To Get Nothing
www.npr.org

Judge: Unredeemed Borders Gift Cards Are Worthless

Libraries Must Remain Community Hubs
www.localgov.co.uk

Arts Council England: Public libraries will have to cope with technological advances yet remain the hubs of community life

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