Monday 5th October

Book2book Home Book Trade News Trade Announcements Bestseller Lists About

Press Release: Miscellaneous Announcements
Bloomsbury Announces The Launch Of A New Popular Science Imprint

Posted at 7:37AM Friday 18 Oct 2013

Bloomsbury today announces the launch of a new imprint, Sigma. Targeting the popular science market, which has seen 8% growth year-on-year from 2012 to 2013, the imprint will feature narrative works on subjects as diverse as evolutionary biology, astronomy, robotics, palaeontology, bio-engineering, physics and climatology. A select list of up to 15 titles per year will be released globally, and marketed locally by the company's offices in London, New York, Sydney and New Delhi.

With a roster of new authors, all experts in their field with proven track-records in science communication, Sigma looks to make serious science seriously accessible, and celebrates great writing. The first Sigma list publishes in October 2014 in print and ebook; titles include Sex on Earth by Jules Howard, The World's Smallest Mammoth by Victoria Herridge, and books by rising stars such as Amy Teitel, David Hone and Kat Arney.

The imprint falls within Bloomsbury's Adult division, and is headed by Jim Martin, who moves across from the publisher's natural history lists, where recent successes have included Ralph Steadman's Extinct Boids and Conor Jameson's Silent Spring Revisited. Martin said "It's very exciting to be able to bring new and dynamic authors to a broad audience with Sigma. The books will combine the very best writing and the latest research from across the sciences, while sharing one common feature – the delivery of a rattling good read".

Think science is all bunsen burners, impenetrable equations and dusty professors?

Think again.

Bloomsbury Sigma brings science out of the lab and into the mainstream.

For enquiries please contact Katie Bond: or call 020 7631 5730

"In a world dominated by technological change and scientific advances, enthusiasm for understanding science is at an all-time high. Bloomsbury Sigma feeds into that bloom of interest, and heralds the arrival of a new generation of popular science writers".

Richard Charkin, Executive Director

Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more

Search the news archive:

More Book Trade Announcements

Account Sign-In

Most Popular Stories

  1. Goldsmiths Prize 2015 Shortlist
  2. For Amy Schumer, Multimillion-dollar Book Deal Is All In The Timing
  3. The Folio Prize 'Suspended' For 2016
  4. Was There No One To Stop Morrissey Publishing List Of The Lost?
  5. Brian Friel, Irish Playwright, Dies Aged 86
  6. Amazon Bans Sales Of Apple TV And Chromecast On Its Site
  7. Frankfurt Book Fair Guest Of Honor: Indonesia
  8. Author James Sallis Quits Phoenix College Over Arizona Loyalty Oath
  9. Knopf Turns 100
  10. E-book Sales And Writers Be Damned!