Press Release: Miscellaneous Announcements
Bloomsbury Announces The Launch Of A New Popular Science Imprint
Posted at 6:37AM Friday 18 Oct 2013
Bloomsbury today announces the launch of a new imprint, Sigma. Targeting the popular science market, which has seen 8% growth year-on-year from 2012 to 2013, the imprint will feature narrative works on subjects as diverse as evolutionary biology, astronomy, robotics, palaeontology, bio-engineering, physics and climatology. A select list of up to 15 titles per year will be released globally, and marketed locally by the company's offices in London, New York, Sydney and New Delhi.
With a roster of new authors, all experts in their field with proven track-records in science communication, Sigma looks to make serious science seriously accessible, and celebrates great writing. The first Sigma list publishes in October 2014 in print and ebook; titles include Sex on Earth by Jules Howard, The World's Smallest Mammoth by Victoria Herridge, and books by rising stars such as Amy Teitel, David Hone and Kat Arney.
The imprint falls within Bloomsbury's Adult division, and is headed by Jim Martin, who moves across from the publisher's natural history lists, where recent successes have included Ralph Steadman's Extinct Boids and Conor Jameson's Silent Spring Revisited. Martin said "It's very exciting to be able to bring new and dynamic authors to a broad audience with Sigma. The books will combine the very best writing and the latest research from across the sciences, while sharing one common feature – the delivery of a rattling good read".
Think science is all bunsen burners, impenetrable equations and dusty professors?
Bloomsbury Sigma brings science out of the lab and into the mainstream.
For enquiries please contact Katie Bond:
email@example.com or call 020 7631 5730
"In a world dominated by technological change and scientific advances, enthusiasm for understanding science is at an all-time high. Bloomsbury Sigma feeds into that bloom of interest, and heralds the arrival of a new generation of popular science writers".
Richard Charkin, Executive Director