book2book

  booktrade.info

Search Booktrade.info:  


Tuesday 3rd March

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

Press Release: Miscellaneous Announcements
16-24s Say Ebooks Are Too Expensive

Posted at 7:33AM Wednesday 20 Nov 2013

A new report from Voxburner into the digital content habits of young people reveals that 16-24s think that ebooks are too expensive. 17% of respondents think ebooks should be 75% cheaper than physical books, whilst 28% think they should be half the price and a further 17% think they should be 25% cheaper. Only 8% of young people think the price of ebooks and physical books should be the same.

Less than half of young people (45%) don't own any kind of ereader device at all, whilst 25% say they use their smartphone for reading. Out of those that do own an ereader, Kindle (22%) is the most popular, followed by the iPad (17%) and the Nexus 7/10 (4%). 76% have not bought an ebook in the last month.

62% of respondents said they prefer to buy books as physical products (rising to 66% for females, compared to just 51% of males).

However, 26% of 18-24s surveyed say they expect their ebook purchases to increase in the next 12 months.

Sean, aged 24 from Dublin says, "I don't buy ebooks. It's ridiculous the price is near identical to the print version. It costs so much less to sell an ebook than a hard copy, so why not price them appropriately?"

Philippa, aged 22 from Cambridge says, "I only caved and bought a Kindle for travelling - to feed my literary habit I need to take about 40 books to fuel the 6 month trip I'm doing at the moment. But I stocked up on classics and books in the Amazon daily deal so I've never paid more than £1.99."

Luke Mitchell, Head of Insight at Voxburner says, "Young people retain a surprisingly high affection for printed books and it's clear they struggle to value digital books at the same price as their publishers do. Our research repeatedly shows the sensitivity of 16-24s to price and their insatiable quest for maximum value-for-money."




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Book Trade Announcements

Account Sign-In

Most Popular Stories

  1. Survey Reveals 50 Books That Every Child Should Read By 16
  2. London Book Fair To Matchmake Across The Media
  3. Sorry, Ebooks. These 9 Studies Show Why Print Is Better
  4. British Newcomer Vies With International Literary Names For Sunday Times EFG Short Story Award
  5. Students Continue To Resist Digital Textbooks
  6. Plum Johnson Wins The RBC Taylor Prize For Non-fiction
  7. Five Women On Sunday Times EFG Short Story Shortlist
  8. Waterstones And HarperCollins To Create Killer Crime Festival
  9. Rebekah Brooks About To Be Rehired By Rupert Murdoch For US Operation
  10. Second Book Of 'Lost' Sherlock Story Found