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Digital Content Initiatives And The Agile Model

Posted at 7:27AM Monday 16 Dec 2013

In the old days of product development customers didn't see a new product until it was finished. Everything was polished and the bugs were (mostly) worked out. Sometimes the finished product wasn't really what the customer had in mind though, which exposed some painful flaws in this model.

Product development today requires a much more nimble approach, one where customers not only see but also provide detailed feedback long before the product is considered final. In fact, products often need to change so rapidly, based on customer demand, that there never really is a "final" stage.

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