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The Shifting Ground Of Book PR In 2014

Posted at 1:39PM Monday 16 Dec 2013

The culture of immediacy in book PR is a holdover from a previous era. But in a book discovery world where less physical browsing occurs, the shorter publicity time frame is becoming an actual impediment to success for many books, books that often take much longer to find their way into readers hands or devices–sometimes months or years after publicity efforts were put to bed.

Certainly, "Brand New" is still a vital element of book marketing. But for the vast majority of authors, nowhere near as so to a book's success as in previous bookselling eras.

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