book2book

  booktrade.info

Search Booktrade.info:  


Thursday 28th July

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

Why Publishers Must Sell Direct

Posted at 10:09AM Monday 06 Jan 2014

For publishers to sell directly and make a significant impact – in order to create and sustain the cycle of knowing your audience, serving them better through that knowledge, and developing brand memory and a consistent set of quality expectations – they must also contemplate building user experiences (like Narnia.com) that are the initial destinations unto themselves.

codemeetprint.com




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Opinion

A black-swan event that would change publishing
teleread.org

Five black swans that could disrupt publishing as much as the Kindle's debut in 2007 or the demise of Borders in 2011

Kit de Waal: What Happened To The Working Class Writers?
www.heraldscotland.com

The truth is, and I heard this more than once, "literature is a record of the middle classes for the middle classes."

Why Bookstores Are More Than Places That Sell Books
www.chicagotribune.com

A great bookstore is an idea as much as it is a physical place

Yes, Machine Learning Can Help Predict A Bestseller
www.digitalbookworld.com

Using machine learning platforms can provide publishers with opportunities to get real-time information about their readers

Is it really easier to buy a Glock than a book in the USA?
www.mhpbooks.com

Well it is true that the United States has way, way too many guns and it also has way too many books

The Diet Book Industry Is A Lie – And We've All Been Sucked Into It
www.telegraph.co.uk

It's a lie that makes its proponents millions, if not billions, in revenue

Account Sign-In

Most Popular Stories

  1. Man Booker Prize 2016: Who Will Make The Longlist?
  2. The Working Titles Of Famous Novels From Pride And Prejudice To 1984
  3. Nielsen Book to Launch ISBN Store, Making ISBNs More Accessible to Self-Published Authors
  4. HarperCollins Announce Appointment of New Zealand Publisher
  5. Dundee International Book Prize 2016 Shortlist Announced
  6. Amazon Now Testing Drone Delivery In The UK
  7. Harry Potter And The Return Of The Bookselling Frenzy
  8. Jackie Kay Appointed To Edinburgh International Book Festival Board
  9. How A Publishing House Designs A Book Cover
  10. Man Booker Prize Announces 2016 Longlist