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Why Publishers Must Sell Direct

Posted at 10:09AM Monday 06 Jan 2014

For publishers to sell directly and make a significant impact – in order to create and sustain the cycle of knowing your audience, serving them better through that knowledge, and developing brand memory and a consistent set of quality expectations – they must also contemplate building user experiences (like that are the initial destinations unto themselves.

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More Opinion

Can The Robust Tradition Of Recommendation Seen In Book Clubs Be Scaled Up Through Digital?

New, international boutique club will be a digital evocation of a book club's traditional place in recommendations

Big Publishers & their poaching game

Karen Sullivan at Orenda: it comes as a mammoth shock to me when big companies swoop in waving big cheques to tempt away my authors

'Ownership' and other e-book fallacies

Many of our assumptions about ownership do not apply to digital versions of books

Global Publishing Industry Will Generate $358 Billion By 2020

The bulk of the revenue should derive from the digitization of consumer books

Seth Godin's Three Charges Against Publishers

Anyone can publish their ideas, but very few people can curate them, and very few people have the wherewithal to promote them

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