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Thursday 5th March

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Why Publishers Must Sell Direct

Posted at 10:09AM Monday 06 Jan 2014

For publishers to sell directly and make a significant impact – in order to create and sustain the cycle of knowing your audience, serving them better through that knowledge, and developing brand memory and a consistent set of quality expectations – they must also contemplate building user experiences (like Narnia.com) that are the initial destinations unto themselves.

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