book2book

  booktrade.info

Search Booktrade.info:  


Wednesday 17th September

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

Why Publishers Must Sell Direct

Posted at 10:09AM Monday 06 Jan 2014

For publishers to sell directly and make a significant impact – in order to create and sustain the cycle of knowing your audience, serving them better through that knowledge, and developing brand memory and a consistent set of quality expectations – they must also contemplate building user experiences (like Narnia.com) that are the initial destinations unto themselves.

codemeetprint.com




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Opinion

3 Things Barnes & Noble Must Do To Survive Its Next Chapter
www.dailyfinance.com

Let's not be completely negative

Authors United May Not Want To Admit It, But Most Books Are Consumer Goods Like Any Other
gigaom.com

Outdated emotional argument about the lonely, starving artist

Cause For Concern For Copyright Holders Over EU DG Market Commission Roles?
www.teleread.com

European Commission now is clearly identifying copyright, and by extension, all media industries as a whole, as part of the digital economy

The American Novels That Should Have Won The Booker Prize
www.theguardian.com

Writers and critics on which novels should have won had US authors been eligible throughout the prize's history

Why The Guardian Is Smart To Bet On Live Events And A Membership Model Instead Of Paywalls
gigaom.com

Key is in creating a deep relationship with readers and fans who want access

Has The Man Booker Prize Really Opened Up?
www.theguardian.com

Why does it feel like the shortlist has the same sort of book as ever?

Account Sign-In

Most Popular Stories

  1. In Latest Volley Against Amazon, Hachette's Writers Target Its Board
  2. Young Adult Literature Proves Its Range In National Book Award Longlist
  3. Oscar Pistorius Agent Denies Athlete Is Working On Tell-All Book
  4. Why Indie Bookstores Are On The Rise Again
  5. Facebook Reveals The Top 100 Books That Have Stayed With Users
  6. HarperCollins Now Uses Invisible Watermarks To Combat Ebook Piracy
  7. RNIB Launches Overdrive, A New Digital Audio Library For People With Sight Loss
  8. Philip Pullman Describes University Fees As 'criminal' After Helping Pay For A Student At Oxford
  9. Dagger In The Library Longlist Announced
  10. Announcing The Launch Of Pimpernel Press