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My Struggle... The Evolution Of A Proof Cover

Posted at 8:26AM Wednesday 08 Jan 2014

What is the job of a proof, or ARC (Advanced Reading Copy)? Well, traditionally, it's to get the words of a forthcoming book before the eyes of literary editors and reviewers, so they can plan their coverage ahead of time. A proof would usually be a plain thing, often blandly generic, with just author, title and publisher details on the cover, and a blurb on the back telling how much of a marketing push was going to be put behind the book, and why it was bound to be a big hit among book groups, or prize judges, or both.

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