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How To Build Buzz For Self-published Books

Posted at 8:16AM Friday 10 Jan 2014

Building a bestselling self-published book is all in the timing. That is, it's best to start marketing early and roll out promotions in deliberate, timed waves to maximize interest ahead of the book's publication date. A useful way for an author to approach this is as a calendar counting down to the book's launch — starting at least a year before the book's ready to read.

PW




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