book2book

  booktrade.info

Search Booktrade.info:  


Sunday 2nd August

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

Turning To Tumblr For Book Promotion And Secret Keeping

Posted at 8:59AM Wednesday 15 Jan 2014

Here's a conundrum for a publicist: How do you create buzz for a forthcoming novel that everyone in-house loves, but everyone agrees is best approached knowing as little about the plot as possible?

PW




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Feature Items

Book Publicity: Five Tips For Success
www.ipg.uk.com

An appropriate book that is well pitched to a journalist, producer or editor—regardless of the publisher—is now in with a chance

Harry Potter At 35: How He Would Be Celebrating Life In His Thirties
www.telegraph.co.uk

Today, Harry Potter would be turning 35. Alice Vincent imagines what his life looks like now

Authors Marketing Themselves Online: The Components Of A Strategy
bookmachine.org

Author website is an anchor and it is the only web presence they know they will always control

Want Your Book Marketing To Be More Effective?
www.bookbusinessmag.com

Unify Your Team

Dracula's Birthplace: How Whitby Is Celebrating The Count's Anniversary
www.theguardian.com

Turfed out by his landlady, an Irish hack went roaming around Whitby – and turned what he saw into a horror classic

What Makes A Great Adult Colouring Book?
www.bbc.co.uk

The craze for grown-ups breaking out the crayons has taken the publishing world by storm over the past year

Account Sign-In

Most Popular Stories

  1. Man Booker prize 2015 longlist: let the 'posh bingo' begin
  2. Hogarth UK And US Pre-empt World Rights To Astonishing Debut From 2015 Caine Prize Winner
  3. American dominance of Man Booker Prize longlist 'confirms worst fears'
  4. Why Is The Authors Guild Supporting Publishers Against Amazon?
  5. J.K. Rowling, First Billionaire Author, Adds To Empire As She Turns 50
  6. British Library Awarded Grade I-listed Building Status
  7. Random House Launches Ebook Store Focussed On SA Titles
  8. Kodansha Launching Subsidiary To Expand Digital Distribution
  9. Penguin to let Londoners read its books for free in TfL and Virgin Media tie-up
  10. Digital Sales Decline At Hachette Book Group