Saturday 22nd October

Book2book Home Book Trade News Trade Announcements Bestseller Lists About

Sourcebooks: Rethinking Failure In The Digital Age

Posted at 9:03AM Wednesday 15 Jan 2014

Sourcebooks' CEO Dominique Raccah is a force for change in publishing, priding herself on a near-extreme disruptive status where books and readers are concerned. But as Raccah explains, the most extreme failure companies can face at this point is to dismiss a new platform, technology, or opportunity as non-viable, as too often those decisions are not based on real data but are instead based on a comparison to where the publishing industry has always been.

Search the news archive:

More Feature Items

Taking Book Search And Discovery To The Next Level

How are you helping consumers find the perfect book for their needs or interests?

Is Social Media Toxic To Writing?

What happens when a debut author won't join social media?

Book Descriptions That Sell!

Your book description is only as good as its opening line

Turn Your Author Website Up To 11 (with Bonus Content)

Your focus should shift toward encouraging readers to visit—and persuading readers who've visited to visit again

Fixing The Broken Experience Of Genre Fiction Retail Online

We still seem to be trying to fit digital readers into one singular mould when we think of innovation in book tech

How Open Road Uses Agile Marketing To Power Growth

How content and data-driven marketing have spurred new products, grown the book publisher's fanbase, and increased sales

Account Sign-In

Most Popular Stories

  1. Cappelen Damm To Launch 'Choc Lit Norway'
  2. Waterstone's 'Will Not Stock' Controversial Book On Hillsborough
  3. Good Sex In Fiction Award Hoping To End The Ridicule Of Erotic Literature
  4. US debut writer wins Gold Dagger at UK's top crime writing awards
  5. JK Rowling plans five Fantastic Beasts films
  6. Vlogger Zoella boosts sales at WH Smith as it launches £50m share buyback
  7. Royal Automobile Club Announces Shortlist Of Contenders For Motoring Book Of The Year
  8. Bob Dylan's Nobel Prize Win Shows That Literature Can Burst Beyond The Boundaries Of Books
  9. Author Earnings: Sharp Downturn in US Indie Ebook Share
  10. Transworld Aquires World Rights To Addictive Psychological Thriller