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BEA Rebrands Consumer Day BookCon

Posted at 8:16AM Wednesday 22 Jan 2014

BookExpo America is renaming and refocusing its day dedicated to the general public. Consumer Day, which launched in 2013, will now be called BookCon, and it will take place on Saturday, May 31. Like its predecessor, BookCon will be a day of events tailored to consumers, featuring author talks, book giveaways and and autograph signings. The change, BEA said, is because of the growing importance of the consumer-focused element of the trade show.

PW




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