book2book

  booktrade.info

Search Booktrade.info:  


Tuesday 22nd July

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

Advice for Great Writing from the Original 'Mad Man'

Posted at 2:43PM Friday 24 Jan 2014

The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly minded people write woolly memos, woolly letters and woolly speeches. Good writing is not a natural gift. You have to learn to write well. Here are 10 hints . . .

business2community.com




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Feature Items

Business Adventures By John Brookes: A Bible For Billionaires
www.independent.co.uk

America's two richest men share identical taste in literature

The Editor's Cut
www.talkingnewmedia.com

Why publishers should embrace the film world's enthusiasm for releasing a director's cut

How The Folio Society Is Changing With The Times
publishingperspectives.com

Moving into retail, innovating in print, and continuing to seek out the best that writers have to offer

Is There Any Consistent Relationship Between A Book's Quality And Its Sales?
www.nybooks.com

Raise Your Hand If You've Read Knausgaard

How To Be A Better Online Reader
www.newyorker.com

Reading has changed profoundly: is the digital format to blame?

Account Sign-In

Most Popular Stories

  1. Acquisition Announcement - Here Are The Young Men
  2. Stellar Crime Authors MC Beaton, Jessie Keane, Val McDermid, Pauline Rowson Join Police And Crime Expert For CSI Portsmouth 2014
  3. Authors Will Soon Be Able To Sell Their Ebooks On Facebook
  4. Why Amazon Terrifies Publishers: Let's Look At Royalty Statements
  5. US Publishers' Acquisition Activity Picks Up
  6. Amazon Names Breakthrough Novel Award Winner
  7. Orion Books To Publish Baking Bad By Walter Wheat
  8. Amazon Buyers Prefer DRM-Free E-books, Study Claims
  9. HarperCollins, BitLit Offer Cheap Ebooks Of Print Books You Already Own
  10. Gary Pulsifer's Arcadia Dismissal: 'I Became Increasingly Marginalised'