book2book

  booktrade.info

Search Booktrade.info:  


Friday 28th November

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

A Tale Of Two Author Brands

Posted at 3:03PM Tuesday 28 Jan 2014

Whether you like it or not, you have a brand as soon as you publish a book, or you start tweeting, or blogging or anything.

It's how people perceive you.

It's the words and images that are associated with you and your books.

It's the emotions and feelings you trigger in the person who notices you or something you put into the world.

Therefore, it's important to control the perception of your brand.

You can do that by making sure everything you put out there in the world represents what you want people to see.

thecreativepenn.com




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Feature Items

Long Live Bookshops!
www.spectator.co.uk

Ebooks are everywhere, but a few independent bookshops are staging a valiant rearguard action

Is the e-reading revolution making the book more beautiful?
www.independent.co.uk

Book design is seeing a resurgence

Sophie Hicks On Why And How She Has Set Up Her Own Literary Agency
www.bookbrunch.co.uk

Flying solo, but never alone

Hollywood's 25 Most Powerful Authors
www.hollywoodreporter.com

It is a golden age for book writers in Hollywood

Russell Brand Pledges Funding To Set Up Library At His Former School
www.theguardian.com

Brand makes announcement at lecture on importance of reading, where he recounts stories of reading while growing up

Account Sign-In

Most Popular Stories

  1. Mary Berry The Toast Of This Year's Specsavers National Book Awards
  2. Colin Barrett Awarded Guardian First Book Award For 2014
  3. As Amazon's Iron Grip Slips, Best Buy Is Taking Advantage
  4. Jimmy Page Announces Unusual Book Event
  5. In Amazon Vs. Alibaba, Bezos Turns His Sellers Into Soldiers
  6. Zoellamania Hits Waterstones
  7. Breaking The Cycle Of Poor Literacy Standards - One Step At A Time
  8. Jodi Picoult: 'It's Really Hard To Love America Sometimes'
  9. German Retailer Douglas Mandates Bank To Sell Book Store Chain, Thalia
  10. Exhibitors Find A Buzzing Shanghai Fair And A Booming Children's Market