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A Tale Of Two Author Brands

Posted at 3:03PM Tuesday 28 Jan 2014

Whether you like it or not, you have a brand as soon as you publish a book, or you start tweeting, or blogging or anything.

It's how people perceive you.

It's the words and images that are associated with you and your books.

It's the emotions and feelings you trigger in the person who notices you or something you put into the world.

Therefore, it's important to control the perception of your brand.

You can do that by making sure everything you put out there in the world represents what you want people to see.

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