book2book

  booktrade.info

Search Booktrade.info:  


Thursday 21st August

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

A Tale Of Two Author Brands

Posted at 3:03PM Tuesday 28 Jan 2014

Whether you like it or not, you have a brand as soon as you publish a book, or you start tweeting, or blogging or anything.

It's how people perceive you.

It's the words and images that are associated with you and your books.

It's the emotions and feelings you trigger in the person who notices you or something you put into the world.

Therefore, it's important to control the perception of your brand.

You can do that by making sure everything you put out there in the world represents what you want people to see.

thecreativepenn.com




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Feature Items

Hard Books For Hard Times
www.theguardian.com

Literary experimentation gains popularity

Brazil's Saraiva Evolving Under New Tech-minded CEO
publishingperspectives.com

Brazil's Saraiva has brought in a new tech-savvy CEO who is integrating retail and publishing operations while exploring options in education and tech

The Top 10 Restaurants And Bars In Modern Literature
www.theguardian.com

From the Restaurant at the End of the Universe to the cabman's shelter in Ulysses

The Changing Book And Its Publishing Model
www.publishersweekly.com

It's all about the disaggregated book

Apps Are Nice But Books Are Better
gigaom.com

How to read to your kid in a digital age

Phrases Every Book Nerd Should Know
www.epicreads.com

A handy guide for fully understanding the book nerd experience

Account Sign-In

Most Popular Stories

  1. Book Publishers Scrambling For Cover In Wake Of 'Adult' Charlie And The Chocolate Factory Cover Controversy
  2. Readers Absorb Less On Kindles Than On Paper, Study Finds
  3. Amazon's Fan-fiction Portal Kindle Worlds Is A Bust For Fans, And For Writers Too
  4. How 'Google Science' could transform academic publishing
  5. Julian Gough Launches 'Litcoin' Kickstarter To 'Remodel The Economics Of Reading'
  6. Death Of David St John Thomas
  7. German Minister For Culture And Media: Amazon 'Should Not Endanger Diversity'
  8. Amazon's Awful War Of Words
  9. Benedict Cumberbatch's Shere Khan To Battle Idris Elba's Rival Cat In Andy Serkis's Jungle Book
  10. The Distribution Engine Brings U.k. Small Press Graphic Novels To The U.s.