book2book

  booktrade.info

Search Booktrade.info:  


Sunday 26th October

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

A Tale Of Two Author Brands

Posted at 3:03PM Tuesday 28 Jan 2014

Whether you like it or not, you have a brand as soon as you publish a book, or you start tweeting, or blogging or anything.

It's how people perceive you.

It's the words and images that are associated with you and your books.

It's the emotions and feelings you trigger in the person who notices you or something you put into the world.

Therefore, it's important to control the perception of your brand.

You can do that by making sure everything you put out there in the world represents what you want people to see.

thecreativepenn.com




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Feature Items

The Philosophy Of Word Processing
www.mhpbooks.com

Comparable genius to Plato's theory of Forms?

Browser-Based Ebook Publishing: How Come and How-To
www.digitalbookworld.com

Publishing, no less than selling, books on the web puts a little more power back into the hands of publishers

The 11 Best Bookstores For Secret Sleepovers
www.bustle.com

See what you have started David Willis

The Literary Glories Of Ireland . . . In Pictures
www.teleread.com

Ireland and its outsize contribution to modern literature

5 Essential Gadgets To Keep You Writing This Winter
completelynovel.com

What about the times when your fire goes out, boiler breaks, or you're stuck in a freezing office – how can you keep writing through the cold?

Selling Direct
www.bookbrunch.co.uk

What Verso learned diving into e-commerce

Account Sign-In

Most Popular Stories

  1. Penguin Acquires Debut Novel Based On 1,800-word Partial
  2. Hemingwrite Typewriter May Redefine Writing Ebooks
  3. Amazon Is Doing The World A Favor By Crushing Book Publishers
  4. Amazon Lost Nearly Half A Billion Dollars In The Past Three Months
  5. Russell Brand Cancels His Book Launch Debate
  6. Mills & Boon Signs Exceptional Women's Fiction Debut
  7. David Walliams Tops Children's Bestsellers
  8. Inside The World Of Amazon Vine Book Reviewers
  9. Amazon Is France's Number One Online Retailer
  10. Author 'saved' by writing wins £10,000 Dundee International Book Prize