book2book

  booktrade.info

Search Booktrade.info:  


Saturday 30th May

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

A Tale Of Two Author Brands

Posted at 3:03PM Tuesday 28 Jan 2014

Whether you like it or not, you have a brand as soon as you publish a book, or you start tweeting, or blogging or anything.

It's how people perceive you.

It's the words and images that are associated with you and your books.

It's the emotions and feelings you trigger in the person who notices you or something you put into the world.

Therefore, it's important to control the perception of your brand.

You can do that by making sure everything you put out there in the world represents what you want people to see.

thecreativepenn.com




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Feature Items

A Lively BEA
www.publishersweekly.com

A huge Chinese presence and new start time were two elements that made for a different show

16 Female Literary Characters Who Would Totally Be BFFs
www.bustle.com

If Only Their Storylines Would Have Crossed

How Books Dominate The Box Office
www.forbes.com

Unadjusted for inflation, five movies directly adapted from books have cracked $1 billion in global ticket sales

The Best Promotional Swag From BEA
www.mhpbooks.com

You've seen them, the hardcore BEA collectors

How Has Scientific Publishing Changed In The Last 50 Years
www.theguardian.com

Scientific publishing has been transformed over the last half century, by technology and the pressures of modern academia

Jane Austen's #truthbomb And 17 Other Literary Hashtags
www.telegraph.co.uk

As children use hashtags for dramatic emphasis, we re-imagine famous quotes as tweets

Account Sign-In

Most Popular Stories

  1. Sarah Waters Bookie's Favourite To Win The Baileys Women's Prize For Fiction 2015
  2. Author of The Secret hasn't 'the time and energy' to sell house for asking price
  3. Patricia Highsmith's 'Ripley' Book Series Headed to TV
  4. Novelists Kazuo Ishiguro and Neil Gaiman debate 'genre fiction'
  5. Sophie Henaff Awarded The 10th Arsène Lupin Prize For Crime Fiction
  6. ACE puts £1.2m into creative writing in schools
  7. Harper Teams With Shazam
  8. BookGrabbr Encourages Readers to Promote Books Online
  9. Spare Rib Goes Digital
  10. Elsevier Clashes With Researchers Over Open Access Publishing For Academic Texts