Has publishing's transition to digital been too comfortable?
Posted at 8:43AM Wednesday 29 Jan 2014
Perhaps publishing's transition to digital has been too comfortable, that a period of great growth, followed by a relent, feels more like an 'adjustment' than it should. It seems to me that the phony war is over. Publishers are now looking at a market that will no longer drive itself, but needs to driven, whether that is through product development, author acquisition, price promotion, consumer marketing, or international expansion. The game is on: and these changes are speeding up, even as the growth curve flattens.
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