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When Free Is The Best Launch Strategy

Posted at 8:20AM Wednesday 12 Feb 2014

Digital publishing thrives on experimentation. Successful digital publishers rely on experiments in discoverability, promotions, and content to reach new audiences in the vast marketplace of eBooks.

There are several marketing strategies one could implement during the launch of a digital-original eBook. But making the eBook free the first 5 days of the launch? Sure, why not?

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