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Macmillan Children's Books Uses 'Interactive Instagram Adventure' To Engage Teens

Posted at 6:53AM Friday 14 Feb 2014

Macmillan Children's Books has launched an interactive Instagram campaign to promote new teen novel Thirteen.

In a move to drive deeper engagement, readers who follow the @thirteenbook Instagram account can 'become' the book's protagonist and can choose their own ending by exploiting Instagram's tagging function.

thedrum.com




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