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Books Rate More Negatively After Winning Award, Study Finds

Posted at 5:53PM Wednesday 19 Feb 2014

New research from Amanda Sharkey of the University of Chicago Booth School of Business finds that a book read after winning a prestigious award will likely be judged more negatively than if it's read in its pre-award days.

In "The Paradox of Publicity: How Awards Can Negatively Affect the Evaluation of Quality," to be published in the March issue of Administrative Science Quarterly, Sharkey and colleague Balázs Kovács of the University of Lugano analyze thousands of reader reviews of 32 pairs of books. One book in each pair had won an award – like the Booker Prize, National Book Award or PEN/Faulkner Award – while the other book had been nominated but hadn't won.

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