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The Strongest Brand In Publishing Is ...

Posted at 7:39AM Wednesday 05 Mar 2014

When comparing authors, publishers tend to focus on book sales. But sales figures tell only part of the story.

A thousand other externalities make sales data inadequate to measure the strength of an author's franchise. To understand which authors are worth investing in, publishers need a better measure of an author's value.

(PS the answer is apparently - Jack Reacher)


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