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Publishers Must Embrace Data-first Thinking

Posted at 7:42AM Wednesday 05 Mar 2014

I've always viewed direct-to-consumer strategies through the lens of revenue. Direct selling is a moneymaking strategy meant to bypass revenue-draining middlemen like Baker & Talyer and Amazon.

It hadn't occurred to me, though, that with any direct-to-consumer sale or online interaction, publishers gain something equally as valuable as revenue — consumer data.

bookbusinessmag.com




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