Friday 27th November

Book2book Home Book Trade News Trade Announcements Bestseller Lists About

Publishers Must Embrace Data-first Thinking

Posted at 7:42AM Wednesday 05 Mar 2014

I've always viewed direct-to-consumer strategies through the lens of revenue. Direct selling is a moneymaking strategy meant to bypass revenue-draining middlemen like Baker & Talyer and Amazon.

It hadn't occurred to me, though, that with any direct-to-consumer sale or online interaction, publishers gain something equally as valuable as revenue — consumer data.

Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more

Search the news archive:

More Feature Items

Why Social Media Should Become Publishers' New Testing Ground

Testing books isn't a common practice in the publishing industry

8 Unique Gifts For Writers That They Actually Want

Christmas shopping is coming - and what do you get a writer?

The End Of An Era: Simon Spanton Departs Gollancz

His achievements in the nineteen years he's been a part of the Orion Publishing Group are too numerous to list

4 Lessons To Learn From Self-published Bestsellers

Publishers, take note

33 Books Everyone Should Read Before Turning 30

An eclectic selection

A QI Elf Shares Some Book Facts You Might Not Have Known...

In the UK more than 20 books are published every hour...

Account Sign-In

Most Popular Stories

  1. Changes At Penguin Random House Australia And New Zealand
  2. Hot Key Announces A Raft Of YA Acquisitions
  3. Cuts At Penguin Random House Australia And New Zealand
  4. Promotions At Granta Books And Portobello Books
  5. Irish Book Awards 2015 Winning Authors
  6. Bord Gáis Energy Irish Book Awards 2015 Winning Authors Revealed
  7. Pearson Did Things By The Textbook But The Customers Had Ripped It Up
  8. Bertelsmann Seeks Partner To Buy Penguin Random House
  9. World Book Night Criticised For All-White 2016 Giveaway List
  10. Tintin Expert Becomes First Uk Professor Of Comics