book2book

  booktrade.info

Search Booktrade.info:  


Monday 29th August

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

Metadata Matters

Posted at 8:21AM Monday 10 Mar 2014

It has become a cliché: 'metadata is marketing'. With online sales becoming yet more dominant, and sales through the high street shrinking further, data about your product — as opposed to the product itself — becomes your primary contact with the customer and reader. And yet, when judging a recent set of entries to an industry award, I noted that only one out of 14 otherwise excellent submissions specifically mentioned metadata quality. This is odd, and it shows that comprehensive, accurate, timely metadata still isn't a given.

IPG




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Feature Items

Can Google Help Translate A Classic Novel?
www.publishersweekly.com

er No

Saraband's Sara Hunt: A View From The 'Small Independent Publishing World'
publishingperspectives.com

We can always use 'a little bit more traction'

Eimear McBride: 'Writing Is Painful – But It's The Closest You Can Get To Joy'
www.theguardian.com

Talks about life as an exile, trying to write good sex – and, of course, James Joyce

Crime Writing: Val McDermid, Abir Mukherjee and Lucy Ribchester
www.bbc.co.uk

Mariella Frostrup investigates crime writing from the heart of the Edinburgh Festival

Six-figure Book Promotion Strategies For Authors
www.writtenwordmedia.com

Effective book marketing strategies, the Amazon Algorithm and much more

How To Know If Your Harry Potter Book Is Worth £40,000
www.express.co.uk

The four key criteria to check

Account Sign-In

Most Popular Stories

  1. Donald Trump Used $55k Of Campaign Funds To Buy His Own Book
  2. Man Booker winner The Luminaries adapted for TV
  3. WH Smith Leaves Tech Trailing
  4. Vice Head: Prepare For Media Bloodbath
  5. Belgian Teacher Creates Pokémon Go Style Game For Hunting Books
  6. 'Books In Nicks' Scheme Will Give Free Novels To London Prisoners
  7. Arthur C Clarke award goes to Adrian Tchaikovsky's novel of 'universal scale'
  8. HarperCollins Children's Books Sign New Classic Michael Morpurgo Fable Inspired By Historic Sporting Achievement
  9. Italian Government Is Giving €500 To Teens To Buy Books
  10. Votes Sought For Most Disliked English Word