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Wednesday 10th February

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Metadata Matters

Posted at 8:21AM Monday 10 Mar 2014

It has become a cliché: 'metadata is marketing'. With online sales becoming yet more dominant, and sales through the high street shrinking further, data about your product — as opposed to the product itself — becomes your primary contact with the customer and reader. And yet, when judging a recent set of entries to an industry award, I noted that only one out of 14 otherwise excellent submissions specifically mentioned metadata quality. This is odd, and it shows that comprehensive, accurate, timely metadata still isn't a given.

IPG




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