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HC Rebrands It Books, Renames Dey Street

Posted at 8:07AM Friday 14 Mar 2014

HarperCollins' It Books imprint is getting a new name, and a slightly new focus. The pop culture-focused line, which launched in 2009, will now be called Dey Street Books, and unveil its first list in fall 2014. Part of HC's William Morrow division, Dey Street—the name is an homage to a lower Manhattan street that will border HC's future headquarters downtown—will continue to be overseen by Lynn Grady, a senior v-p and publisher.

PW




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