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Aerbook Turns Social Media Into A Virtual Bookstore

Posted at 11:20AM Saturday 15 Mar 2014

What's the best way to sell a book in the era of social media? Ron Martinez believes it may just be Aerbook, a venture he founded that creates branding and retail opportunities in social media for publishers and authors. The service, Martinez explained, allows publishers to connect with its readers via the social streams—i.e., the timeline, news feed, and boards—on Twitter, Facebook, Pinterest, and similar applications, offering product information, sample chapters, social sharing, and, now, buy buttons.


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