Press Release: Miscellaneous Announcements
The Reasons Young People Aren't Buying Ebooks
Posted at 7:44PM Sunday 16 Mar 2014
Research from Voxburner has revealed that only 5% of young people expect to buy an e-reader in the next 12 months. This is compared to the 24% of respondents who expect to buy a tablet and a huge 40% who are expecting to upgrade their smartphone.
However a more positive revelation for ebook publishers is that 26% of young people expect their spending on ebooks to increase this year. This rises to 29% among female respondents, although significantly falls to 18% among young males.
13% of respondents have spent up to £5 on ebooks in the last month, whilst a further 11% have spent over £5.
For those that buy ebooks, 30% are most likely to purchase novels to read on their device, 8% will buy academic books to aid their studying and 5% buy non-fiction.
62% are saying that they still prefer to hold books as a physical product rather than in digital format, whilst one fifth of 16-24s feel that they don't want to be restricted to a particular device which means they can't share books with friends that easily.
38% of young consumers feel it is very important to be able to legally share their digital purchases will friends, with a further 60% saying they would like to be able to share content, but it's not very important.
Luke Mitchell, Head of Insight at Voxburner on why young people aren't buying e-books:
They're too expensive. This generation is militant about value-for-money. Voxburner research shows they expect ebooks to be far cheaper than their print equivalent;
You can't touch them. When it comes to books, young people want to feel the product in their hands, smell the pages and see the creases in the spine;
They don't have an e-reader. Almost half of 16-24s don't own a device they would consider reading ebooks on. A quarter say they would read an ebook on their smartphone if they really wanted to;
They do nothing for status. Many young people admit they like to show off their bookcase titles or be seen carrying a title that communicates the right message;
They resent being enslaved to technology. Contrary to belief, new Voxburner research into youth attitudes to technology reveals that digital natives do not want to spend any more time looking at screens that they already do.
The full research into young people and e-books can be downloaded for free on the Voxburner website.
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