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Taking Book Publishing Into The Digital Age

Posted at 8:27AM Monday 17 Mar 2014

David McNally from Macmillan Science and Education says embracing change is an acquired skill

techweekeurope.co.uk




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Three Million Books Were Judged By Their Covers - This Is What Happened
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Friends Dean Casalena and Nate Gagnon were curious to see what happened when readers literally judged books by their covers, so they set up web game Judgey to find out

Why Social Media Marketing Must Be Audience-Specific
www.digitalbookworld.com

Social media marketing functions best when audience dictates channel and message

Captain Underpants' Dav Pilkey On Being Banned For No Good Reason
publishingperspectives.com

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It's not often that a publisher makes the pages of The New York Times Style Magazine, but Europa Editions has done it

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