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Enders Analysis report reaches questionable conclusions on UK ebook growth

Posted at 8:40AM Thursday 20 Mar 2014

A research report "Creative UK: Overview of the digital transformation of the UK creative economy," co-produced by Enders Analysis and Bain & Company, has concluded, in terms that The Bookseller has chosen to highlight, that "in volume terms, we expect e-books to become about 35% of the total market in the next two years, and then continue to rise only very slowly." Unless I'm not reading this report in enough detail, I'm not clear what data this conclusion is based on. The tone of the entire report is very anecdotal, rather than detail-driven, and there's no clear indication whether, for instance, that 35 percent is a percentage of total sales, actual books read, or what. But given the pedigree of the report, I'm inclined to believe that it's talking about proportion of sales by traditional publishers, as the magic word "self-publishing" doesn't appear anywhere in it.

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