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Beyond The Bank: Bookstores And Alternative Funding

Posted at 8:45AM Sunday 23 Mar 2014

Ever since Janet Geddis launched one of the first bookstore crowdfunding campaigns in March 2010 to raise money to open Avid Bookshop in Athens, Ga., Indiegogo and, to a lesser extent, Kickstarter, have become the go-to places for cash-strapped booksellers trying to open a bookstore, add a second location, or move an existing one. And as was the case for Geddis, who raised a little over 15% of her $13,000 goal, many stores have fallen short. But crowdfunding isn't just about the money.


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