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How Harry Potter Bankrolled A Textbook Business

Posted at 8:22AM Monday 24 Mar 2014

One might assume that Harry Potter would encourage Bloomsbury to roll the dice again, taking risks on little-known authors in the hopes of finding the next international hit. It has, but those risks haven't amounted to much. Rather, the company has seen its most sustained growth from a less ... magical business: textbooks and academic publishing.

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