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Publish, Share, Track Or Perish

Posted at 7:39AM Thursday 27 Mar 2014

The questions publishers should ask themselves for the future are how to create continuous engagement with their customers and consumers of their content; how to learn more about them in order to serve them better; and how to leverage technology to develop solutions and to build a relationship with their end-users, so customers don't go away and get what they need somewhere else.

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