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Amazon Publishing: Authors Are Customers

Posted at 7:33AM Friday 11 Apr 2014

When book publishers consider their customers, historically, they were stores that retailed books. As of recently, with the distance between publisher and reader now measured in electrons, readers have entered the mix as customers publishers relate with regularly. And with the rise of self-publishing, giving the competition for content from authors a new dimension, publishers have intensified their efforts to woo new authors and retain old ones.

Amazon Publishing, the relatively new house owned and operated by the world's largest bookseller of the same name, is taking that last point to a whole new level.

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