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Verso Direct-to-consumer E-commerce Business Off To Early Success

Posted at 10:27AM Saturday 12 Apr 2014

The small London- and New York-based publisher of books of philosophy, policy and current events launched its own e-commerce platform this spring and sells books, ebooks and offers book and ebook bundling. The company's stated goal was to sell £200,000 ($334,700) through its store by the end of the year. It might hit that goal in a couple of weeks.

To date, the company has generated about £80,000 in sales — and that's in a week of public operation plus a month of "soft launch" in which Verso had the store up and running but didn't publicize it.

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