Once Upon A Time There Was A Clever Bookseller Called Waterstones
Posted at 8:45AM Wednesday 16 Apr 2014
Time to remind book readers about the unmistakably warm feeling of holding and reading a real book, and help them remember that Waterstones is the home of the book experts. It wasn't looking to sell lots more books straight away, as that relies on big launches from famous writers but was looking to be the friend of the British book-buying public again. It had a fight on its hands, but was ready to lead the crusade.
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