book2book

  booktrade.info

Search Booktrade.info:  


Thursday 25th August

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

Indies Test 'One Book, One Store' Campaigns

Posted at 8:16AM Thursday 17 Apr 2014

This year several bookstores have tried putting their weight behind a single title in an effort to see if they can move the sales needle through strong, but quick, pushes.

The first such effort was in January when Jill Hendrix, owner of Fiction Addiction in Greenville, S.C., asked her customers, via e-mail blast, to do the equivalent of a "trust fall" and order a debut hardcover novel, sight unseen. The book, Andy Weir's The Martian (Crown), has gone on to sell 87 copies in her store. Hendrix offered a money-back guarantee, and only three customers made use of it.

PW




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Book Trade News

German Book Prize Longlist
www.complete-review.com

Jury nominates 20 novels

ECI Literatuurprijs longlist
www.complete-review.com

Longlist selected from 450 (!) titles

WH Smith Leaves Tech Trailing
www.bloomberg.com

British newspaper seller pre-dating Queen Victoria is providing bigger gains for investors than modern technology

'Books In Nicks' Scheme Will Give Free Novels To London Prisoners
www.standard.co.uk

Every prisoner in London custody suites will be offered a free book to take away with them

Italian Government Is Giving €500 To Teens To Buy Books
goodereader.com

Over 575,000 teenagers to benefit

How Campus Libraries Became The Place To Read, Pray, Learn
www.timeshighereducation.com

Booming popularity of university libraries is down to a radical reshaping of the provision on offer

Account Sign-In

Most Popular Stories

  1. How to Be Active on Social Media without Losing Your Mind
  2. Donald Trump Used $55k Of Campaign Funds To Buy His Own Book
  3. How unwanted second-hand books became big business
  4. Meet the 'Human Google' at the New York Public Library
  5. WH Smith Leaves Tech Trailing
  6. Literary Fiction Readers Understand Others' Emotions Better, Study Finds
  7. Amazon Outstrips Flipkart As India's Biggest Online Retailer
  8. 'Books In Nicks' Scheme Will Give Free Novels To London Prisoners
  9. Publisher wins rights to Voynich manuscript, a book no one can read
  10. Hugo awards see off rightwing protests to celebrate diverse authors