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Indies Test 'One Book, One Store' Campaigns

Posted at 8:16AM Thursday 17 Apr 2014

This year several bookstores have tried putting their weight behind a single title in an effort to see if they can move the sales needle through strong, but quick, pushes.

The first such effort was in January when Jill Hendrix, owner of Fiction Addiction in Greenville, S.C., asked her customers, via e-mail blast, to do the equivalent of a "trust fall" and order a debut hardcover novel, sight unseen. The book, Andy Weir's The Martian (Crown), has gone on to sell 87 copies in her store. Hendrix offered a money-back guarantee, and only three customers made use of it.


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