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What Are Publishers Most Often Doing Wrong In Their Marketing Efforts?

Posted at 9:08AM Wednesday 23 Apr 2014

The biggest issue is that publishers can't or won't use data in sophisticated, focused ways. They do not A/B enough; they do not measure in a nuanced manner; they do not optimize ads; they do not use one piece of data to inform another action—online research into interest to apply to lay down of physical books—etc.

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