book2book

  booktrade.info

Search Booktrade.info:  


Friday 28th November

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

Note To Book Publishers: Turn The Page And Invest In Brand

Posted at 6:35AM Friday 23 May 2014

Very few publishing brands, in fact, mean much to consumers because publishers traditionally promote their authors, not themselves, as brands. But that approach and perspective needs to change.

bookbusinessmag.com




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Feature Items

Long Live Bookshops!
www.spectator.co.uk

Ebooks are everywhere, but a few independent bookshops are staging a valiant rearguard action

Is the e-reading revolution making the book more beautiful?
www.independent.co.uk

Book design is seeing a resurgence

Sophie Hicks On Why And How She Has Set Up Her Own Literary Agency
www.bookbrunch.co.uk

Flying solo, but never alone

Hollywood's 25 Most Powerful Authors
www.hollywoodreporter.com

It is a golden age for book writers in Hollywood

Russell Brand Pledges Funding To Set Up Library At His Former School
www.theguardian.com

Brand makes announcement at lecture on importance of reading, where he recounts stories of reading while growing up

Account Sign-In

Most Popular Stories

  1. Night Games by Anna Krien wins William Hill Sports Book of the Year
  2. Zoellamania Hits Waterstones
  3. Mary Berry The Toast Of This Year's Specsavers National Book Awards
  4. The Baileys Women's Prize For Fiction Announce The 2015 Judges
  5. Colin Barrett Awarded Guardian First Book Award For 2014
  6. Jimmy Page Announces Unusual Book Event
  7. Jodi Picoult: 'It's Really Hard To Love America Sometimes'
  8. Radio 4 To Broadcast 10-Hour War And Peace On New Year's Day
  9. German Retailer Douglas Mandates Bank To Sell Book Store Chain, Thalia
  10. Jodi Picoult Slams Sexist 'Pink Fluffy Cover' Publishing Industry