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Hachette UK Uses Social To 'Reinvent' The Way Books Are Sold

Posted at 7:04AM Friday 23 May 2014

Hachette UK is giving fans and readers a direct say in the products it puts on special offer via a series of online marketing campaigns.

Through a partnership with social commerce company Buyapowa, Hachette UK's consumer divisions will be running social-selling campaigns to let customers craft "one-of-a-kind" deals and offers.

thedrum.com

retail-digital.com

buyapowa.com




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