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Simon & Schuster Is Making A Big Bet On Youtube Stars

Posted at 7:48AM Saturday 24 May 2014

In the latest mash-up of old and new media, a division of Simon & Schuster, the Atria Publishing Group, has teamed with Hollywood's United Talent Agency to create a new imprint to publish books by Internet entertainers. Five deals have already been made with YouTube stars like Shane Dawson and Justine Ezarik.

New York Times




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