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Indigo Flounders As Tech And Lifestyle Gambit Fails

Posted at 7:30AM Wednesday 11 Jun 2014

Indigo bet big in 2013 with their gravitational shift from selling books to peddling pillows, wine glasses and gourmet chocolate. They also devoted significant square footage in each store to Indigo Tech and made agreements with Apple, Beats and companies involved in wearables. The gambit has failed, as the largest bookseller in Canada posted a loss of over 31 million dollars last year.

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