book2book

  booktrade.info

Search Booktrade.info:  


Saturday 25th June

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

#hashtag Book Titles Trend Is A Gimmick That Works - For Now

Posted at 10:05AM Sunday 22 Jun 2014

Can a book "go viral" in the same way a cat video on YouTube can? Unless it's Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works – for now.

Guardian




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Book Trade News

2016 Recipients Of The $10,000 Kobo Emerging Writer Prize
www.theglobeandmail.com

The three winners of the second-annual Kobo Emerging Writer Prize, which highlights Canadian authors with a debut book published in 2015, have been announced in Toronto

US Authors Respond to Disinvites from Schools
www.publishersweekly.com

Potentially controversial books and authors are not banned; they are just not purchased or invited to appear

Publishing's Nightmare Scenario Has Come True
www.shelf-awareness.com

Brexit: Keep Calm and Expect Change

Barnes & Noble Opens A New Chapter In Food And Drink
www.nasdaq.com

Throwing its hat into the competitive restaurant business

TLS Summer Books
www.the-tls.co.uk

Twenty-five TLS reviewers share their seasonal reading

Unesco lists Exeter Book among 'world's principal cultural artefacts'
www.theguardian.com

Collection of poems and riddles from the 10th century, regarded as 'foundation volume of English literature', added to Memory of the World register

Account Sign-In

Most Popular Stories

  1. Jonathan Cape Acquires Important New American Poet
  2. Lisa McInerney's 'astounding' debut novel wins Desmond Elliott prize
  3. Amazon's New Kindle Is Lighter, Thinner And Still £59.99
  4. WHSmith appoints Gavin McKechnie for its Travel division
  5. Barnes & Noble Reports $24.4m Loss In Full Year Earnings Report
  6. Publishing's Nightmare Scenario Has Come True
  7. Fodor's Travel To Be Acquired By Internet Brands From Penguin Random House
  8. TLS Summer Books
  9. Weinsteins acquire US TV rights to 'SS-GB'
  10. US Authors Respond to Disinvites from Schools