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#hashtag Book Titles Trend Is A Gimmick That Works - For Now

Posted at 9:05AM Sunday 22 Jun 2014

Can a book "go viral" in the same way a cat video on YouTube can? Unless it's Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences, some authors and publishers are trying to reach smart subsets of audiences with hashtagged book titles. It's a gimmick that works – for now.

Guardian




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