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Discovery, User Experience And The Long Tail

Posted at 7:31AM Tuesday 01 Jul 2014

In a nutshell, improved availability alone does not lead to improved discoverability. The critical component to better online discovery experiences are great user interfaces and recommendation algorithms and we have yet to see the power of personalisation, the Internet's biggest strength, being fully deployed.

Bookshops have been optimizing the discovery experience for hundreds of years, online book shops (and Amazon in particular) have not.

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