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What Is An Author Brand Strategy And Why Should I Have One?

Posted at 3:08PM Monday 14 Jul 2014

Your author brand is determined by several factors, including your writing voice, personality and the way you communicate visually on your website and social media profiles. Although you may think that branding is an odd concept to work with in publishing as it sounds like it would be more suited to a board meeting at Coca Cola, it is actually used by the most successful authors today. A strong author brand can drive audiences to buy and read books. If you would like to reach a wider audience, establish your name and generate more sales, you should invest some time in developing the strategy for your personal author brand.

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