book2book

  booktrade.info

Search Booktrade.info:  


Saturday 30th May

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

What Is An Author Brand Strategy And Why Should I Have One?

Posted at 4:08PM Monday 14 Jul 2014

Your author brand is determined by several factors, including your writing voice, personality and the way you communicate visually on your website and social media profiles. Although you may think that branding is an odd concept to work with in publishing as it sounds like it would be more suited to a board meeting at Coca Cola, it is actually used by the most successful authors today. A strong author brand can drive audiences to buy and read books. If you would like to reach a wider audience, establish your name and generate more sales, you should invest some time in developing the strategy for your personal author brand.

completelynovel.com




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Feature Items

A Lively BEA
www.publishersweekly.com

A huge Chinese presence and new start time were two elements that made for a different show

16 Female Literary Characters Who Would Totally Be BFFs
www.bustle.com

If Only Their Storylines Would Have Crossed

How Books Dominate The Box Office
www.forbes.com

Unadjusted for inflation, five movies directly adapted from books have cracked $1 billion in global ticket sales

The Best Promotional Swag From BEA
www.mhpbooks.com

You've seen them, the hardcore BEA collectors

How Has Scientific Publishing Changed In The Last 50 Years
www.theguardian.com

Scientific publishing has been transformed over the last half century, by technology and the pressures of modern academia

Jane Austen's #truthbomb And 17 Other Literary Hashtags
www.telegraph.co.uk

As children use hashtags for dramatic emphasis, we re-imagine famous quotes as tweets

Account Sign-In

Most Popular Stories

  1. Sarah Waters Bookie's Favourite To Win The Baileys Women's Prize For Fiction 2015
  2. Author of The Secret hasn't 'the time and energy' to sell house for asking price
  3. Patricia Highsmith's 'Ripley' Book Series Headed to TV
  4. Novelists Kazuo Ishiguro and Neil Gaiman debate 'genre fiction'
  5. ACE puts £1.2m into creative writing in schools
  6. Harper Teams With Shazam
  7. BookGrabbr Encourages Readers to Promote Books Online
  8. Spare Rib Goes Digital
  9. Amazon Launches Kindle For Kids Bundle
  10. Public Lecture To Explore Controversies Around Global Fiction And Translation