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Google Is Helping James Frey Build A Multimedia Sci-fi Juggernaut

Posted at 7:45AM Tuesday 29 Jul 2014

On October 7th, author James Frey will release a novel about the apocalypse. It will hold an elaborate code, directing readers towards a key hidden somewhere in the real world. That key will open a case containing $500,000 in gold.

This is the premise of Endgame: The Calling, which is not so much a book as a sweeping attempt at a story that will colonize all conceivable media

The Verge

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