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The Joys, Jolts And Jingoism Of Old Children's Books

Posted at 6:45AM Wednesday 30 Jul 2014

Annuals as they existed in the 1970s no longer have the same exalted place in a child's year. "Annuals now are usually linked to TV franchises, and they are very gender-specific, unlike something like the Beano, which appealed to both boys and girls. If it's for a girl, it's going to be pink and sparkly. For boys, it's battles and robots. It's definitely about selling twice as much: instead of buying one comic per household, and your son and daughter reading the same comic, the pressure is to buy one for each."

Irish Times




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