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Thursday 23rd October

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Apple Getting Into Ebook Subscriptions?

Posted at 7:50AM Friday 01 Aug 2014

In March of this year, shortly before Apple bought ebook recommendation start-up BookLamp, music subscription champion Spotify made a very similar acquisition. Spotify bought music recommendation service Echonest of Cambridge, MA. for approximately $100 million and with it secured the industry's leading music recommendation and data mining service. Why?

Many think that recommendation services are great for online retailers, but in reality they provide only a minor uplift to companies selling music, videos or books a la carte. However, recommendations are crucial to the revenue of media subscription services.

DBW




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