book2book

  booktrade.info

Search Booktrade.info:  


Monday 2nd May

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

How To Get People To Say Yes - Essential Reading For The Publishing Industry?

Posted at 8:31AM Tuesday 02 Sep 2014

Imagine you're Kate Bush. You're planning your first live shows for 35 years and you really, really don't want to be singing to a sea of smartphones.

Do you a) tell your security people to bundle smartphone users out of the Hammersmith Apollo before they so much as press "record"; b) go on social media for a furious rant about copyright and the death of manners; or c) write a gentle, flattering appeal to your fans in which you say you want to interact with them, not their screens.

The answer is of course c). It's the one Bush chose and, barring the antics of an uncooperative Lily Allen, it has worked quite well. In fact, it's almost as if she's been chatting, as I have, with Professor Robert Cialdini of the University of Arizona about the fine art of persuading people to come around to your way of thinking.

Times




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Feature Items

Meet The People Who Judge Books By Their Covers
www.independent.co.uk

Penguin Random House Design Awards

10 (Practically) Cringe-less Self-Promotion Ideas for Authors
www.publishersweekly.com

A reluctant author embraces self-promotion and offers tips

How To Build A Successful Indie Press
www.digitalbookworld.com

Octane Press: Accelerating Growth Through a Niche Output

What Is The Oulipo?
www.publishersweekly.com

the very selective group of writers who apply constraints to their works, and whose notable members include Italo Calvino and Georges Perec

The Hard Work Of Bookselling
blogs.publishersweekly.com

Books are heavy you know

The Joys (and Perils) of Literary Tourism
lithub.com

Seeing Another Country Through Fiction

Account Sign-In

Most Popular Stories

  1. 10 (Practically) Cringe-less Self-Promotion Ideas for Authors
  2. Former Asda Director Takes Helm Of Amazon's UK Operations
  3. Amazon Sees Profits And Sales Surge
  4. Scientology Leader David Miscavige Is Threatening To Sue Over His Father's Book
  5. Team publishing startup Booktrope to shut down
  6. Jenny Diski, Diagnosed With Inoperable Cancer, Dies Aged 68
  7. Lawyer sick of the City self-publishes thrillers and sells 1m copies
  8. Emma Watson's Feminist Book Club To Read 'The Argonauts'
  9. JK Rowling reveals plans to bring Harry Potter and the Cursed Child to theatres around the world
  10. BBC And Netflix Team Up For New Watership Down Production