book2book

  booktrade.info

Search Booktrade.info:  


Saturday 25th June

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

How To Get People To Say Yes - Essential Reading For The Publishing Industry?

Posted at 8:31AM Tuesday 02 Sep 2014

Imagine you're Kate Bush. You're planning your first live shows for 35 years and you really, really don't want to be singing to a sea of smartphones.

Do you a) tell your security people to bundle smartphone users out of the Hammersmith Apollo before they so much as press "record"; b) go on social media for a furious rant about copyright and the death of manners; or c) write a gentle, flattering appeal to your fans in which you say you want to interact with them, not their screens.

The answer is of course c). It's the one Bush chose and, barring the antics of an uncooperative Lily Allen, it has worked quite well. In fact, it's almost as if she's been chatting, as I have, with Professor Robert Cialdini of the University of Arizona about the fine art of persuading people to come around to your way of thinking.

Times




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Feature Items

Multilingual Wordsmiths: Don Bartlett on Bringing us Karl Ove Knausgaard
lareviewofbooks.org

On Knausgaard: Yes I think he is worth the risk

The art and science of book-jacket design
www.publishersweekly.com

A look at the art and science of book-jacket design, and the evolution from early concept to finished product

From Shelfies To Booktube, Publishers Embrace Video
www.usatoday.com

Book publishers are stepping up their YouTube game

Book Cover Redesign As Marketing Tool
janefriedman.com

A good cover design doesn't have to cost a fortune

Dame Carol Ann Duffy's Local Bookstore Crusade
www.bbc.co.uk

Set off on a reading tour of 15 venues to support indies

Why Book Publishers Must Change Culture To Evolve Their Businesses
www.bookbusinessmag.com

How publishers can embrace new products, revenue streams, and processes by realigning their culture

Account Sign-In

Most Popular Stories

  1. Jonathan Cape Acquires Important New American Poet
  2. Amazon's New Kindle Is Lighter, Thinner And Still £59.99
  3. WHSmith appoints Gavin McKechnie for its Travel division
  4. Publishing's Nightmare Scenario Has Come True
  5. US Authors Respond to Disinvites from Schools
  6. TLS Summer Books
  7. Fodor's Travel To Be Acquired By Internet Brands From Penguin Random House
  8. Weinsteins acquire US TV rights to 'SS-GB'
  9. 2016 Recipients Of The $10,000 Kobo Emerging Writer Prize
  10. Lisa McInerney's 'astounding' debut novel wins Desmond Elliott prize