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HarperCollins UK Launches New eBookStore

Posted at 9:02AM Tuesday 02 Sep 2014

HarperCollins is in the midst of a total rebranding effort when it comes to selling books. In July they relaunched their United States website and started to market eBooks directly to customers. This has been a deemed a success by the top executives and they have now expanded into the UK.

The New HarperCollins UK site has been relaunched with the express purpose of selling eBooks directly. The publisher prompts users to download and install their HC Reader app, which is used to read any purchases on iOS and Android.

teleread.com

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