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Copyright Is A Tool Not An IdeologyPosted at 7:36AM Friday 08 Jan 2010 Global rights are now the norm in markets that have become truly global themselves, such as large parts of academic publishing. In local distribution channels, marketing and PR matter, areas where the differences matter, territorial rights will continue to make business sense. Technology will ultimately help solve the problems it has created. We should not forget that the digital world is not static but continues to change. Even the Google Settlement is, in essence, an agreement full of geographical restrictions.
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