Opinion - Should Publishers Sell Direct To Consumer?

Saturday 25th May

Should Publishers Sell Direct To Consumer?

Posted at 8:00AM Friday 15 Jun 2012

It is not the total sales that make a direct-to-consumer shop so valuable, but the ability to conduct experiments and make data-driven decisions.

digitalbookworld.com

Comments

No comments yet

Post a comment

Sorry, you need to be logged in to your Booktrade.info user account in order to post a comment - please log in and try again, or if you don't have an account sign up now - it's free! Once you're logged in you can choose how - or if - you want to be identified with your posting.

Hide Comments

Email Story

Report Bad Link

Share |

Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more

More Opinion

Denouncing The Classics
www.newyorker.com

Kathryn Schulz on The Great Gatsby: 'aesthetically overrated, psychologically vacant, and morally complacent

The Complex Notion Of Scale In Publishing
www.idealog.com

The shift to online discovery and purchase would, at first glance, seem to have a leveling effect

Rules For Writing: Block That Metaphor!
www.guardian.co.uk

A well-mixed metaphor can be a pleasing thing; a badly-mixed one simply baffles the reader

Will Self: The Bookshop Reading Is Largely A Thing Of The Past
www.telegraph.co.uk

The only commodity that will soon have any marketable value left is the writers themselves

Why Literary Criticism Still Matters
www.vqronline.org

Where does book reviewing end and book marketing begin

Book Covers: How Gender Is Not The Only Issue
www.huffingtonpost.co.uk

Publishers make some terrible assumptions about what men and women like to read

[More Opinion]

Should Publishers Sell Direct To Consumer?

Comments

Get book trade news by email

More Opinion

Account Sign-In

Most Popular Stories