book2book

  booktrade.info

Search Booktrade.info:  


Saturday 30th April

Book2book Home Book Trade News Trade Announcements Bestseller Lists About Booktrade.info

Should Publishers Sell Direct To Consumer?

Posted at 8:00AM Friday 15 Jun 2012

It is not the total sales that make a direct-to-consumer shop so valuable, but the ability to conduct experiments and make data-driven decisions.

digitalbookworld.com

Comments

No comments yet

Post a comment

Sorry, you need to be logged in to your Booktrade.info user account in order to post a comment - please log in and try again, or if you don't have an account sign up now - it's free! Once you're logged in you can choose how - or if - you want to be identified with your posting.




Get book trade news by email

Daily book trade headlines and breaking publishing news by email - just £3 a month. Click on the Subscribe button below to sign up now

Find out more


Search the news archive:
 






More Opinion

Watership Down Without The Claws? You Shouldn't Have Bothered
www.theguardian.com

The original was traumatic, but recycled, sanitised remakes of screen classics smack of too much fear

Copyright Chaos: Why Isn't Anne Frank's Diary Free Now?
arstechnica.com

EU's long and fragmented copyright terms are unfit for the digital world

PRH HRD: Degrees are a lazy sifting tool
www.personneltoday.com

Penguin Random House this year joined a select group of employers to remove the requirement for a degree for new roles

Fair Author Contracts
www.publishersweekly.com

Two lawyers weigh in on author contracts

Prince's Death Highlights The Importance Of Old Media
www.adweek.com

We should make it easier for consumers to have access to digital files when they purchase analog media

Account Sign-In

Most Popular Stories

  1. Amazon Sees Profits And Sales Surge
  2. Harlequin Shutters Blaze Imprint
  3. Jenny Diski, Diagnosed With Inoperable Cancer, Dies Aged 68
  4. Data-driven Publisher Inkitt Signs First Predicted Bestseller With Tor Books
  5. Pearson First Quarter Sales Fall On U.S. Contract Losses
  6. BBC And Netflix Team Up For New Watership Down Production
  7. Australia: Productivity Commission Recommendation Threatens Livelihood Of Book Industry
  8. Chinese Rights Lawyer Strikes Back At ABA Over Scuttled Book
  9. Meet The People Who Judge Books By Their Covers
  10. Pearson Finds Language Gap With Unit Sale